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The fallacy of direct attribution: Embracing multi-touch conversions in digital marketing

The fallacy of direct attribution: Embracing multi-touch conversions in digital marketing

How you can drive better results and boost your marketing efforts.

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The Importance of keeping stakeholders and leadership Informed: An analytics-driven approach

The Importance of keeping stakeholders and leadership Informed: An analytics-driven approach

Keeping stakeholders and leadership informed about website performance.

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Privacy-first analytics tools: A new wave in website analytics

Privacy-first analytics tools: A new wave in website analytics

How privacy and user-friendliness is driving a shift in how site owners approach analytics.

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Google Analytics 4 - Why simplicity matters

Google Analytics 4 - Why simplicity matters

Marketing and sales rely on analytics to optimise content and customer engagement.

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